Note: The job is a remote job and is open to candidates in USA. R2 Global is a rapidly scaling beauty brand seeking a Director of Growth Marketing to lead and enhance its direct-to-consumer revenue engine. The role requires a hands-on leader who will develop performance marketing strategies and optimize customer retention through various digital channels.

Responsibilities

• Full performance marketing strategy across Meta, Google, YouTube and emerging channels — budget ownership, real-time optimisation and accountability against CAC, ROAS and CPA targets
• End-to-end campaign planning from paid ads through to landing pages and post-purchase flows
• Funnel optimisation — CVR, AOV and LTV — through rigorous testing, analytics and retention strategy
• Customer retention via Klaviyo across email and SMS
• UGC and branded content strategy in collaboration with the social team
• Analytics, attribution and reporting across Shopify and third-party tools
• Paid media agency management across search and social

Skills

• 7+ years in DTC performance marketing with a proven track record driving profitable growth
• Hands-on operator — you run campaigns, not just manage people who do
• Strong creative testing instincts — UGC, hooks, landing pages, offer structure
• Highly analytical — fast, confident decisions based on data
• Hands-on with Shopify, Klaviyo, Google Ads, Meta Ads Manager and Triple Whale
• Beauty, skincare or wellness brand background strongly preferred

Benefits

• Fully remote
• Performance bonus (15%)
• 401K with company match
• Flexible PTO
• Health, vision and dental insurance

Company Overview