Note: The job is a remote job and is open to candidates in USA. Oath is on a mission to help people live more intentionally by revolutionizing industries like legal services and financial planning. They are seeking a talented Digital Marketing Specialist to develop, execute, and optimize marketing campaigns across various platforms, focusing on data-driven decision-making and continuous improvement.

Responsibilities

• Build, manage, and continuously optimize performance marketing campaigns across paid search, paid social, display, CTV, and other digital channels — with a focus on ROI and measurable growth
• Own and allocate campaign budgets efficiently, making data-driven decisions to hit performance targets and reduce wasted spend
• Develop and execute multi-channel marketing strategies that ensure consistent messaging, audience targeting, and performance tracking across every platform and touchpoint
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify opportunities for growth and optimization
• Monitor and analyze campaign performance daily, identifying trends, surfacing actionable insights, and delivering clear recommendations to improve results
• Analyze and optimize CRM integrations, email marketing workflows, and marketing automations to improve efficiency and support lead nurturing
• Plan and execute A/B tests across ad creatives, landing pages, bidding strategies, and targeting — applying CRO best practices to improve conversion rates and campaign efficiency
• Implement and maintain pixel tracking, UTM parameters, and tag management via Google Tag Manager to ensure accurate attribution and reporting
• Leverage analytics tools including Google Analytics and HubSpot to track user behavior, conversion funnels, and campaign attribution — translating data into clear, actionable reporting
• Proactively identify opportunities to streamline processes and eliminate inefficiencies that impact revenue and cost — bringing solutions forward without being asked
• Collaborate closely with the graphic design team to develop compelling ad creatives and landing page experiences
• Contribute to the overall marketing strategy, providing data-driven insights and recommendations

Skills

• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of dedicated performance or growth marketing experience
• Proven experience in building, managing, and optimizing digital performance marketing campaigns with a strong understanding of ROI-driven strategies
• Hands-on experience with Google Ads, Meta Ads Manager, and other major ad platforms
• Experience with conversion rate optimization (CRO) techniques
• Familiarity with A/B testing platforms and methodologies
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions and recommendations
• Demonstrated experience developing and executing multi-channel marketing strategies that drive cohesive, cross-platform campaign performance
• Familiarity with pixel implementation, UTM tracking, and tag management tools such as Google Tag Manager
• Proficiency in using analytics tools (e.g., Google Analytics, Hubspot)
• Excellent communication skills, with the ability to articulate complex marketing concepts clearly
• A self-starter mentality with the ability to work independently, take ownership of initiatives, and proactively identify efficiencies that have a direct impact on revenue growth and cost savings — without waiting to be directed
• A collaborative attitude and the ability to work effectively with cross-functional teams
• Exceptional organizational skills and the ability to independently manage multiple projects and deadlines
• Experience writing performance-driven digital marketing copy
• Knowledge of SEO principles and how organic and paid strategies can work together to maximize visibility and traffic
• Exposure to programmatic advertising or display campaigns beyond standard paid social and search
• Experience in a startup or fast-paced environment

Company Overview