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[Remote] Digital Growth Marketing Manager

Remote · Kenya Full-time

Note: The job is a remote job and is open to candidates in USA. Unlimited Service Group is investing in a Growth Marketing Manager to help their brands remain visible, trusted, and competitive in a changing market. This role will lead initiatives across local search, reputation, digital demand generation, content, and marketing technology to ensure continued success in customer engagement and decision-making.

Responsibilities

  • Develop and execute multi-channel lead generation campaigns
  • Manage paid search, local search, email, social media, and digital advertising initiatives
  • Optimize campaign performance to improve lead volume, conversion rates, and ROI
  • Partner with sales and operations teams to improve lead quality and conversion
  • Drive local market visibility through SEO, Google Business Profiles, reputation management, and content initiatives
  • Identify opportunities to increase organic traffic, local search rankings, and customer engagement
  • Support market-specific campaigns that strengthen local brand authority
  • Monitor lead flow, attribution, and campaign performance across marketing channels
  • Partner with CRM and sales enablement teams to improve automation and reporting
  • Develop insights and recommendations that improve marketing effectiveness and business outcomes
  • Collaborate with internal creative resources on campaign assets, landing pages, videos, social content, and sales support materials
  • Ensure campaigns align with brand standards and messaging

Skills

  • 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing
  • Experience managing Google Ads and digital lead generation campaigns
  • Strong understanding of AEO, SEO, conversion optimization, and marketing analytics
  • Analytical mindset with a passion for testing, optimization, and continuous improvement
  • Experience in B2B services, field service, facilities, trades, or multi-location organizations
  • Experience with Google Business Profiles and reputation management programs
  • Familiarity with Zoho CRM, BirdEye, Google Analytics, and AI-enabled marketing tools

Benefits

  • Fully remote after 6 months of proven responsibility

Company Overview

  • Great Lakes Service provides foodservice equipment repair services. It was founded in undefined, and is headquartered in Addison, Illinois, USA, with a workforce of 11-50 employees. Its website is https://www.greatlakesservice.com.
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