Note: The job is a remote job and is open to candidates in USA. Our client, a fast-growing Jewelry and fashion brand generating $100M in annual e-commerce revenue, is seeking a Chief Marketing Officer to lead digital customer acquisition and drive profitability. This role will own the digital growth P&L, lead a distributed team, and drive the strategy that unlocks the next stage of scalable customer acquisition.

Responsibilities

• Digital P&L leadership
• Accountability for CAC, LTV, MER, contribution margin, and channel capital allocation
• Paid acquisition strategy
• Build and execute a structured testing roadmap across paid channels (Meta, Google, affiliates), rapidly scaling winning campaigns and shutting down underperformers
• Customer acquisition at scale
• Improve the economics of new-customer acquisition and scale paid spend significantly as performance improves. META
• Conversion & retention optimization
• Increase funnel conversion, AOV, and repeat purchase rate through landing page optimization, checkout improvements, upsell strategies, and lifecycle marketing (email/SMS)
• Team leadership
• Lead a distributed digital team across multiple geographies, setting clear performance goals and accountability
• AI experimentation
• Leverage emerging AI tools across creative production, analytics, and campaign workflows to accelerate testing and performance improvements

Skills

• D2C e-commerce experience selling physical consumer products ($20M+ revenue scale)
• Deep expertise in paid acquisition, particularly Meta, to female audiences
• Proven track record improving CAC, ROAS, and contribution margin
• Experience with Shopify or comparable platforms plus lifecycle marketing tools such as Klaviyo or Attentive
• Demonstrated ownership of digital P&L or growth function budgets ($3M–$10M+)
• Hands-on experience with A/B testing, funnel optimization, and offer strategy
• Experience managing teams (5+ people) and driving performance accountability
• Evidence of practical AI experimentation in marketing workflows

Benefits

• Profit sharing
• Equity

Company Overview

Company H1B Sponsorship