Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. The Paid Media Associate will support the Paid Media team in achieving growth goals by deploying digital media spend across multiple channels and optimizing campaign performance.

Responsibilities

• Deploy digital media spend across multiple channels (Search, Social, Display) and platforms (Google, Facebook/Instagram, Twitter, X, etc.)
• Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met
• Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance
• Manage and optimize media budgets across channels to maximize performance results
• Actively report, track and optimize performance of digital media campaigns. Make recommendations and provide updates to the Marketing Team
• Work closely with platforms (Google, Facebook/Instagram, Twitter, TikTok, X, etc..) to identify opportunities; understand their best practices and recommendations for improving digital media at Dow Jones

Skills

• 2+ years of experience with working in paid media
• 0-2 years' experience in digital media
• Background with driving brand media KPIs a plus
• Hands-on experience with building and managing digital media campaigns
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Company Overview

Company H1B Sponsorship