1. Preferred Industry Experience While eCommerce is the main focus, I would strongly prioritise candidates who also have experience in: Direct-to-consumer brands (DTC) Consumer product brands (homeware, lifestyle, fashion, beauty, supplements) Subscription products or apps Lead generation funnels (bonus but not essential) The key requirement is performance-driven Meta advertising, not just brand awareness. Ideal candidates will have experience with: Scaling accounts from £5k–£100k+ monthly spend Creative testing frameworks UGC-style ad formats Performance analysis beyond ROAS (CPA, MER, LTV) Experience with homeware, fashion, lifestyle, or sustainable brands is a plus because several of my clients operate in that space. 2. Tools & Platforms to Prioritise Candidates should be comfortable working inside a modern DTC marketing stack. Priority tools: Required Meta Ads Manager Shopify Meta Events Manager Woocommerce Strong Bonus Klaviyo Triple Whale / Northbeam / attribution tools Motion or similar creative analytics tools Looker Studio Notion The most important thing is that they are comfortable analysing performance data and identifying optimisation opportunities, not just launching campaigns. 3. Hours Per Week Initially: 10–20 hours per week This will likely grow as more clients are onboarded. The role will involve: Campaign setup and management Creative testing Performance analysis Weekly reporting Scaling winning campaigns 4. Working Hours / Time Zone Some overlap with UK hours is required for communication. Ideal: 2–4 hours overlap with UK working hours (9am–5pm UK) Candidates can be remote and international, but responsiveness and communication are important due to client work.