About the position We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Grassroots Marketing Coordinator is responsible for planning, executing, and optimizing localized marketing initiatives across select regions of Central and North Florida. This role focuses on building and maintaining strategic relationships with healthcare provider groups, independent brokers, and broker agencies to drive brand awareness and business growth. The position will develop and manage co-branded marketing campaigns, coordinate community-based outreach efforts, and track performance metrics to evaluate return on investment (ROI). Success in this role requires strong relationship management, analytical skills, and the ability to execute targeted, field-based marketing strategies within key markets, including The Villages and surrounding areas.

Responsibilities

• Develop and implement grassroots marketing strategies aligned with organizational goals
• Build and maintain relationships with provider groups, independent brokers, and broker agencies
• Execute co-branded marketing campaigns and community outreach initiatives
• Identify new partnership opportunities to expand market presence
• Track, analyze, and report on campaign performance and ROI
• Coordinate marketing events, local activations, and promotional efforts
• Collaborate cross-functionally with internal teams to ensure alignment and execution excellence

Requirements

• Minimum of 2 years of experience in grassroots, field, or community-based marketing
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Strong communication, organizational, and relationship-building skills
• Ability to analyze data and measure marketing effectiveness
• Willingness to travel locally within Central and North Florida

Nice-to-haves

• 5+ years of grassroots marketing experience
• Established relationships with medical groups, brokers, and broker agencies in Central and/or North Florida
• Experience working within markets influenced by The Villages
• Background in healthcare, insurance, or related industries

Benefits

• medical
• dental
• vision coverage
• paid time off
• retirement savings options
• wellness programs