Job Overview We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization. The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels. This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results. Core Task Lead marketing strategy for multifamily lease-up projects from launch through stabilization Build and execute marketing plans that drive occupancy growth and qualified leasing leads Manage and optimize Google Ads campaigns for apartment communities Optimize Google Business Profiles to improve local search visibility and lead generation Manage and update WordPress property websites and landing pages Coordinate listing syndication across apartment listing platforms and rental sites (ILS) Create and manage Facebook and Instagram advertising campaigns Support property branding, repositioning, and ongoing marketing improvements Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms Implement AI-driven automations to improve marketing efficiency and leasing workflows Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements Coordinate with property managers, leasing teams, vendors, and external marketing partners Support project coordination, reporting, documentation, and administrative tasks as needed Create and maintain SOPs for marketing and leasing processes Must-Haves 3+ years of experience managing lease-up marketing for multifamily real estate properties Proven track record of increasing occupancy through digital marketing initiatives Strong hands-on experience running Google Ads campaigns Experience managing and updating WordPress websites Experience optimizing Google Business Profiles for local visibility Experience managing Facebook and Instagram ad campaigns Familiarity with apartment listing syndication platforms (ILS) Experience with CRM/marketing automation tools such as GoHighLevel or similar Experience implementing AI tools or automations to streamline marketing workflows Strong project management and organizational skills Excellent written and verbal English communication skills (C1/C2 level) Strong analytical mindset comfortable interpreting marketing data to improve campaign performance Ability to work independently in a fast-paced, fully remote environment Ability to work full-time during CST business hours Nice-to-Haves Experience with multifamily property management companies Experience rebranding apartment communities or commercial properties Background in SEO or local search optimization Proficiency with Canva or Adobe Creative Suite Experience with email marketing platforms such as Mailchimp or Constant Contact Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools