Looking for: Lead Generation VA Role Overview: A founder of a specialized one-person consultancy focused on science communication, serving clients in the pharmaceutical, biotech, and healthcare communications space. The business is entering a growth and systems-building phase, and this role is designed to support that transition. The Virtual Assistant (VA) will primarily support lead generation and outbound outreach, helping build and manage a high-quality sales pipeline through research-driven, personalized communication. This is a generalist VA role with an emphasis on organization, research, writing, and consistency rather than high-volume cold emailing. This role is ideal for someone who enjoys thoughtful research, written communication, and helping a small business grow in a strategic, ethical way. Scope of Work: Primary responsibilities include: Lead Generation & Research Research prospective clients (e.g., pharma companies, biotech startups, healthcare PR agencies) Identify relevant decision-makers within target organizations Find and verify professional email addresses and contact details Maintain accurate lead records in a spreadsheet or CRM Outreach Support Assist in drafting personalized outreach emails based on provided templates and guidance Customize messaging using background research on each prospect Track outreach status (sent, follow-up needed, response received, etc.) Maintain a follow-up schedule and ensure no leads are missed Pipeline & Organization Build and manage a simple lead database (Google Sheets or Excel initially) Keep outreach efforts organized and transparent Provide regular updates on outreach activity and pipeline status Others / Secondary Tasks Light social media support (research or scheduling), if needed Suggest process improvements or tools based on prior experience Contribute ideas for improving outreach systems or workflows Qualifications: Excellent written and spoken English (professional-level writing is essential) Strong research skills and attention to detail Ability to write clear, professional, and personalized emails High level of organization and reliability Self-motivated and comfortable working independently Strong communication skills and responsiveness (asynchronous is fine) Experience with lead generation, outreach, or marketing support Familiarity with CRM systems or spreadsheet-based lead tracking Background working with professional services, agencies, or B2B clients Comfort making suggestions or sharing ideas to improve systems Tools Required: Google Workspace (Google Sheets, Docs, Gmail) Excel (basic to intermediate) CRM tools (experience with platforms like Moxie is a plus but not required) Email tools and templates (experience welcome; training provided as needed) General web research tools (LinkedIn, company websites, industry news) Current processes are largely manual, and openness to learning or recommending tools is encouraged. Shifts & Hours: Hours: Starting with a minimum of 10 hours per week; flexible and asynchronous shift Work may expand in the future as the business grows Most tasks are not time-sensitive at this stage