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Integrated Media Planner - Ptarmigan

Remote · Senegal Full-time

Optimum Sports, a part of Omnicom Media Group, is a global leader in media services specializing in the Financial Services sector. They are seeking a dynamic Integrated Planner to support media planning and stewardship for client business, analyze campaign performance, and develop media plan recommendations.

Responsibilities

  • Support the day-to-day planning and stewardship of assigned client business
  • Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
  • Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
  • Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
  • Develop RFPs and coordinate with media partners under the guidance of senior team members
  • Maintain visibility into active projects across planning, digital, and investment teams
  • Support client communications by responding promptly and professionally to requests
  • Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Skills

  • 1.5–3 years of media planning and/or digital buying experience within a media agency
  • Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
  • Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
  • Ability to build and maintain positive working relationships with internal teams and media partners
  • Clear written, verbal, and presentation skills
  • Highly organized with strong attention to detail and the ability to manage multiple priorities
  • Collaborative team player with a desire to learn and grow
  • Proficiency in Microsoft Office with expertise in Excel
  • Financial Services experience preferred but not required

Benefits

  • Health insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Vacation days
  • Sick days
  • Personal days
  • Paid parental leave
  • Paid medical leave
  • STD/LTD insurance benefits
  • This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Company Overview

  • Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy. It was founded in 2003, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://optimumsports.com.
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