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GTM Copywriter - Cold Email

Remote · New Zealand Full-time

✨ Join Hypergen as a GTM Copywriter (Cold Email) If you’ve written cold emails before (and you actually enjoy it), and you like testing angles, playing with personalization, and using AI tools to move faster - you’ll fit in well here. About Hypergen Hypergen is a B2B lead generation agency working with startups across the US, UK, and EU. We run outbound campaigns that generate real pipeline - and we take cold email seriously (in a good way). 📨 What You’ll Do Write and refine cold email sequences for B2B clients across different industries (SaaS, M&A, HRTech, FinTech, and more). Create high-performing hooks, angles, and value props that cut through the noise. Use AI tools (ChatGPT, Claude, etc.) to speed up research, ideation, and iteration - including building and improving prompts. Work closely with GTM specialists to align copy with targeting + offers. A/B test subject lines, hooks, tone, and sequences - and iterate based on performance. Use Clay to support personalization and outbound workflows. 🧠 Requirements (Must-Haves) You’ve written cold emails before (mandatory - not general copywriting). You use AI tools daily, and you’re comfortable working with them beyond “write me an email.” You’ve done prompt engineering (ChatGPT / Claude) and know how to refine on prompts to get better outputs. You know Clay, or you have at least basic working knowledge and can use it confidently. Strong English writing skills - clear and natural. ✅ Bonus points if… You’ve worked as a GTM Engineer/outbound specialist and now want to focus more on writing. You’re comfortable thinking in performance terms (reply rates, conversions, meetings booked). Familiarity with outbound tools like Apollo, PlusVibe, BuiltWith, RB2B, etc. Your meme game is strong. 💪 🖖🏻 What We Offer Competitive starting salary based on experience. Access to modern outbound + AI tools to support your workflow. A fast-moving team that tests a lot and keeps things simple. Remote-friendly environment focused on results (and having fun while doing it). 💖 How to Apply Apply here or send your CV + 2-3 cold email examples to [email protected]. If you have examples with results - even better.

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