Fractional FP&A Lead (Maternity Leave Coverage)

Overview

We are seeking a hands-on Fractional FP&A Lead (Director+) to support the finance function during a maternity leave. This role partners closely with leadership to drive financial visibility, guide decision-making, and maintain operational rigor during our busiest season. This is not a purely strategic role—we need someone who can operate at a high level while also executing in the details.

• Start: Mid-September (light onboarding)
• Peak engagement: Mid-November through January (~3 days/week)
• End: February (flexible)
• Location: Remote (U.S.-based)

Company Overview Omnichannel fitness business across:

• Direct-to-consumer (equipment, supplements, streaming)
• Franchise
• Corporate-owned studios

Entering Q4, our most critical and high-volume period (Black Friday / Cyber Monday). What You’ll Own You’ll lead the FP&A function during this period, focusing on high-impact areas: Expense management & decision support Partner with Marketing, Operations, and Leadership on spend decisions, especially during peak season Financial modeling & actualization Maintain and update financial models monthly Track performance vs. plan and clearly surface risks and opportunities Cash flow oversight Maintain weekly visibility into cash Support short-term funding and investment decisions Month-end close & reporting (with Controller) Review close outputs and ensure accuracy Deliver clear reporting with actionable variance insights Strategic alignment Ensure business decisions align with financial targets and forecasts Ad hoc analysis Evaluate promotions, pricing, inventory investments, and marketing efficiency Selective forecast support Make targeted updates as business conditions evolve Who You Are You’re a Director+ level finance leader who can move between strategy and execution without hesitation.

• Deep experience in FP&A and financial modeling
• Highly hands-on; comfortable working in Excel daily
• Able to ramp quickly and add value within weeks
• Decisive, pragmatic, and comfortable operating in ambiguity

Required Experience

• Director+ FP&A experience
• Strong proficiency in:

Excel / financial modeling Budgeting & forecasting Variance analysis Expense management

• Background in DTC / eCommerce businesses (required)
• Experience supporting marketing spend and unit economics decisions

Nice to Have

• Franchise business experience
• Fitness / wellness industry exposure
• Looker or similar BI tools

Reporting & Stakeholders

• Reports to: President
• Key partners:

Head of Marketing Sr. Manager of Paid Media COO, Franchise Development VP of Operations / Supply Chain Controller Head of Data Important Context This role requires someone who is comfortable operating in a scrappy environment:

• You will need to work directly in the details, not just review outputs
• Speed, ownership, and practicality matter more than perfection
• Some processes are manual