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Fractional CMO / Marketing Strategist (Healthcare Consulting Firm) - Contract to Hire

Remote · Vietnam Full-time

We’re a healthcare consulting firm looking for a strategic marketing partner to help guide our marketing direction and drive inbound leads. We have a team in place for execution, so this role is focused on strategy, direction, and oversight—not hands-on implementation. What you’ll do:

  • Develop and refine our overall marketing strategy
  • Identify inbound lead generation opportunities (PPC is a priority, but we’re open to other approaches)
  • Provide clear guidance on implementation for our internal team to execute
  • Collaborate with our social media strategist and sales team to ensure alignment
  • Review performance and recommend adjustments to improve results

What we’re looking for:

  • Proven experience in a fractional CMO or senior marketing strategist role
  • Strong background in inbound lead generation and PPC strategy
  • Experience working within limited budgets and prioritizing high-impact efforts
  • Healthcare industry experience is required
  • B2B marketing experience required
  • Ability to keep strategies practical, clear, and actionable for a team to execute

We’re looking for someone who can bring clarity, structure, and direction to our marketing without overcomplicating things. If this sounds like a fit, we’d love to connect.

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