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Fractional CMO – Growth Marketing/UA Focus

Remote · Kenya Full-time

Job Description:

  • Growth Marketing Strategy & Analytics
  • Implement predictive channel-level unit economics as the basis for daily budget decisions.
  • Establish end-to-end funnel metrics from creative to activation (product, market, segmentation, monetization).
  • Keep weekly transparency: dashboard, test status, next steps.
  • Run a tight loop: hypothesis → test → insight → decision.
  • Standardize experiments (metric, budget, kill criteria, deadline, go/no-go).
  • Attribution stack, identify where attribution breaks, and create a plan to fix it (with a timeline to reach 85%+ coverage).
  • Manage spend across Google/Meta and other channels through the predictive ROI model.
  • Audit and restructure the team: ownership areas, KPIs, output-per-person.

Requirements:

  • B2C subscription scaling track record with personal accountability (MRR scale-up).
  • Strategic + hands-on: comfortable in ad platforms and data, fast iteration, strong ROI discipline.
  • Technical depth: events/pixels, data pipelines, attribution stacks, integrations.
  • Experimentation-first: high testing velocity, strong learning loop, competitor awareness.
  • Cross-functional mindset across marketing × product × engineering.

Benefits:

  • JobHire is mission-driven, fast-growing, and profitable global company.
  • Amazing opportunity to scale-up business growth, improving people’s careers and lives.
  • Brilliant team of the strongest A players from McKinsey, Nexters, Gett, Glovo.
  • Great opportunities for growth.

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