Caterpillar Inc. is a global team dedicated to building stronger, sustainable communities. They are seeking an eCommerce Marketing Analyst to gather and analyze marketing data, evaluate digital marketing strategies, and present insights to stakeholders.

Responsibilities

• Gathing Raw Marketing data from Marketing Platforms to creating and maintain Marketing performance datasets: Paid media, email, onsite, and registration (20%)
• Utilize statistical methods and data mining techniques to uncover trends, patterns, and anomalies in Marketing Data (20%)
• Evaluate the effectiveness of Digital Marketing strategies and initiatives, suggesting improvements based on data analysis (20%)
• Mentoring (5%)
• Administration, training, email, and so on (5%)
• Team Ceremonies/Meetings (10%)
• Develop and maintain Marketing KPIs, Dashboards, reports, and visualizations (10%)
• Present findings and recommendations to stakeholders in a clear and impactful manner
• Identify partners needs to align and deliver impactful insights to support their goals (5%)
• Stay current with Marketing industry trends and emerging technologies to continually enhance data analysis practices (5%)

Skills

• Bachelor's degree, or foreign equivalent in Computer Science, Mathematics, Economics, Statistics, Integrated Marketing, or in a related field
• 1 year experience with data analysis, data science, business intelligence or related performing quantitative and qualitative data analysis
• Experience with: Visualization tools such as Tableau or Power BI
• Experience with: Data Analysis tools including: SQL and Excel
• Experience with: Programming language such as Python, R, or Java

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

Company Overview

Company H1B Sponsorship