What We're Researching We are running a paid study on the effectiveness and clarity of a new advertising concept aimed at media buyers. Getting this messaging right is critical for helping marketing professionals make informed decisions about their ad spend. Your insights will directly influence how this material is finalized and presented to the broader market. How It Works You will complete a focused, 10-minute online survey from your desktop or mobile device. During the task, you will review a new advertising concept and read through the associated messaging. We will ask you a series of targeted questions to gauge your initial reactions, understand what resonates, and identify any areas of confusion. The entire process is asynchronous, meaning you can complete it independently on your own schedule without a live moderator. Who This Is For We welcome paid media buyers, digital marketing managers, and performance marketers who directly manage or influence their company's advertising budget. You should have active experience buying media across major platforms like Google Ads, Meta, LinkedIn, or programmatic channels. Professionals who regularly make strategic decisions about ad spend allocations are the ideal fit for this research.

What You'll Do

Review a new advertising concept and its supporting messaging. Evaluate the clarity, relevance, and appeal of the proposed materials. Answer targeted survey questions detailing your professional reactions. Complete a 10-minute asynchronous online task. Who Should Apply Professional experience as a media buyer, digital marketer, or similar role. Direct influence over or management of a company paid advertising budget. Recent experience buying media on major ad platforms (such as Google, Meta, or LinkedIn). Access to a desktop or mobile device for completing the survey. Compensation $40 one-time Ready to participate? Start your paid interview now About Terac Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets. Learn more at terac.com or on YouTube at @jointerac.