Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Profile Requirements: Digital Lead Generation Strategy Development: Create and implement lead generation strategies using SEO, SEM, email marketing, social media, and content marketing. Targeted Campaigns: Develop personalized campaigns aimed at attracting and nurturing leads. Campaign Management Execution & Optimization: Plan, execute, and continuously optimize campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn. Cross-Platform Strategy: Ensure consistent messaging and alignment across multiple digital platforms to maximize reach and engagement. Analytics & Reporting Performance Monitoring: Track, analyze, and report on campaign performance using tools like Google Analytics, ensuring data-driven decisions. Insights & Recommendations: Provide actionable insights and recommendations based on data to optimize current and future campaigns. Content Creation Content Strategy: Oversee the creation and distribution of high-quality content aimed at driving traffic, engagement, and conversions. Creative Direction: Ensure content aligns with business objectives, brand voice, and marketing goals. Budget Management ROI Maximization: Effectively manage marketing budgets to achieve key performance targets and maximize return on investment (ROI). Cost Efficiency: Ensure optimal allocation of resources across campaigns while maintaining cost efficiency. Video Editing & Production Content Creation: Edit videos for marketing purposes, ensuring high-quality visuals and messaging that align with the business’s objectives. Brand Alignment: Ensure that all video content reinforces the brand identity and supports marketing initiatives. Core responsibilities: Experience & Expertise 3+ years of hands-on experience in digital marketing with a proven track record of executing successful campaigns across multiple channels. Expertise in SEO (Highly Preferred) to drive organic growth. Extensive experience working with Luxury Brands (Must Have). Tools Proficiency Proficient in Google Analytics, Google Ads, Facebook Business Manager, and email marketing software (e.g., HubSpot). Skilled in design tools such as Canva or Figma. CRM Knowledge: Knowledgeable in using HubSpot (Highly Preferred). Content Creation & Communication Copywriting skills (Highly Preferred) for creating compelling and persuasive content. Proven ability to produce high-quality content for newsletters using HubSpot or similar platforms (Highly Preferred). Expertise in producing TikTok and Instagram videos (Must Have). Analytical & Creative Mindset Reporting Skills: Proven ability to track and report on outreach, engagement outcomes, and lead conversion to drive strategy decisions. Social Media Expertise Hands-on experience managing Facebook, Instagram, TikTok, and YouTube for businesses, with a strong focus on growing engagement and brand awareness. Portfolio Requirements for Shortlisted Candidates Portfolio Highlights: Examples of social media posts, especially on TikTok and Instagram, showcasing high-quality content and engagement strategies. Reporting on outreach efforts, engagement metrics, and lead conversion. Evidence of film or video editing expertise (Must Have). Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together! This is a remote position.