For one of my clients — a multi-million eCommerce company with two strong brands in the premium home decor space — we’re currently looking for an experienced Freelance Creative Strategist with strong DTC experience. We’re looking for someone who understands performance-driven creative strategy, knows how to develop winning ad concepts for Meta, and can combine data with strong storytelling and visual thinking. Experience in the home decor / interior space is a strong plus. You’d be working across two unique brands: Skull Bliss and Noro Arts. Tasks Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers Develop storylines, hooks, and visual directions for new ads (both video and image formats) Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements Continuously optimize existing creatives based on performance data Research social media and advertising trends to refine and evolve our brands’ creative direction

Requirements

Experience in Creative Strategy, ideally in a performance-driven environment Strong analytical mindset with the ability to connect data to creative decisions Proven experience in writing creative briefs and collaborating with performance and design teams A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram Very good English skills, both written and spoken Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently Benefits 100% freelance & fully remote work A very driven, ambitious, and fast-moving team Extremely steep learning curve and hands-on growth opportunities The chance to work closely with experienced operators in the DTC space Personal discounts across both brands A creative and highly collaborative environment with lots of ownership