Chief Executive Officer (CEO) – Emerging Franchise Brand Position Summary We are seeking a proven CEO to lead the next phase of growth for an emerging franchise brand. This role requires a true operator and builder—someone who has successfully scaled businesses, built high-performing teams, and driven profitable unit and system-wide growth. The ideal candidate combines strategic vision with hands-on execution and has a demonstrated track record of transforming growth-stage organizations into industry-leading brands.

Key Responsibilities

Lead the overall strategy, execution, and performance of the franchisor organization. Drive franchise development, unit economics, and system-wide revenue growth. Build and scale operational infrastructure, processes, and leadership teams to support rapid expansion. Partner with franchisees to ensure strong unit performance, brand consistency, and long-term profitability. Develop and execute growth initiatives across development, operations, marketing, and customer experience. Establish a high-performance culture focused on accountability, results, and continuous improvement. Manage investor, board, and stakeholder relationships while delivering against growth objectives. Identify and capitalize on new market opportunities, strategic partnerships, and expansion channels.

Qualifications

Proven success as a CEO, President, COO, or senior executive within a franchised, multi-unit, or consumer-facing business. Demonstrated experience scaling an emerging brand through significant growth milestones. Strong operator with deep expertise in franchise development, operations, and organizational leadership. Track record of building teams, systems, and infrastructure that support sustainable growth. Highly analytical, financially disciplined, and results-oriented. Entrepreneurial mindset with the ability to balance strategy and execution. Exceptional leadership, communication, and stakeholder management skills. Success Profile The successful candidate is a builder, not a caretaker. They have repeatedly created value by scaling brands, improving performance, and leading organizations through periods of rapid growth. They thrive in entrepreneurial environments and bring the credibility, operational rigor, and growth mindset required to establish a category-leading franchise brand.