We are looking for someone with a deep understanding of Instagram culture, viral Reels and audience behavior in the animal welfare space. Your task is to analyze our Instagram account in detail and research successful creators/accounts in similar niches such as:

• animal volunteering
• shelters & sanctuaries
• animal rescue
• ethical travel
• wildlife rescue
• nonprofit storytelling

We are specifically looking for a detailed competitor and content analysis. This includes:

• identifying content formats that perform well
• analyzing hooks, storytelling structures and emotional triggers
• identifying recurring visual styles, editing patterns and trends
• finding weaknesses and missed opportunities on our account
• suggesting concrete content directions we could test
• identifying what makes audiences engage, follow and share in this niche

At the end, we want actionable insights and concrete suggestions we can directly implement. We are NOT looking for generic marketing advice. We are looking for someone who genuinely understands short-form storytelling, Instagram psychology and why certain animal-related content goes viral while other content gets ignored. If you don't have a proven track record, please don't apply.